Dra. Mayra Bugarin
Dr. Mayra Bugarin was looking for a personal brand and communication strategy that would consolidate her practice in geriatric care. Through comprehensive brand strategy exercises and in-depth research on the challenges faced by elderly patients and their families, we gained valuable insights that allowed us to create a brand identity that expresses empathy, care and expertise.
Branding to connect
Calm, confidence and dedication
The carefully selected color palette and abstract illustrations convey a sense of calm and confidence, reflecting Dr. Mayra's dedication to her patients. Her focus is on providing professional care, consultation and guidance to patients in the advanced stages of life, especially those with dementia.
Branding with a mission
Both online and in person, it is now easier to fulfill their mission to support senior patients and their families with compassion and professionalism. Our project encompassed logo design, visual identity, brand messaging and brand style guide.

