Any designer will immediately tell them: “Yes! You need to rebrand!” But after being in the business for over 10 years, I feel there are a few questions any business owner should answer before embarking on such a transformative journey.

Imagine your new brand already has a name, a logo, and a color palette. Will this guarantee the success of your brand? Unfortunately, no.

Let’s cut to the chase. You don’t have time to read through another long article telling you how you should manage your business. I’m here to briefly tell you how to overcome 3 fears every small business owner has. If you can relate to any of these 3 fears I’ve felt as an entrepreneur, read on, because you’ll learn how to overcome them. 

The imaginary timeline you try to stick to (for any reason you may have), may be affecting your progress. In your head, you have pre-established how things should unfold. And this could even be impacting your mental health. 

Starting a branding journey can feel like a big leap for many business owners, involving a substantial investment of time and money. However, there’s no reason to feel fearful! With the right approach and a solid grasp of the process, branding can emerge as a potent tool for the growth of your business.

Crafting the perfect brand involves tailoring the approach to the unique needs and aspirations of each company or organization. While specifics may differ, a typical branding process generally unfolds through the following steps.

I’m not going to talk about graphic design, branding, or marketing in this article. Were you expecting a chart?

This time, I would like to share three ideas that have opened my eyes to the reality of what it means to be a successful entrepreneur: The Lie, The Line, and The Curve.

Marketing is an important piece of the puzzle when it comes to creating a strong brand. Marketing helps our brand get in front of people, it helps us make sales and increase our revenue. If people don’t know us, they won’t buy from us. Unfortunately, we often realize this when things get tough. This means, when sales are slow, and you’re not sure where your next client is coming from.