Crafting the perfect brand involves tailoring the approach to the unique needs and aspirations of each company or organization. While specifics may differ, a typical branding process generally unfolds through the following steps:

Some of my clients come to me with this question: Should I do a brand refresh?

They’ve been in business for over ten years, and don’t know if they should do a redesign. It’s been a long time since they’ve updated their logo, and it looks like they’re in need of a much-needed rebrand. ere

Starting a branding journey can feel like a big leap for many business owners, involving a substantial investment of time and money. However, there’s no reason to feel fearful! With the right approach and a solid grasp of the process, branding can emerge as a potent tool for the growth of your business.