Beyond the Logo — A Free Workshop with Dana Bahr & Miriam Alvarez
Free Live Workshop · Thursday, June 11

Beyond
the LogoBuilding a brand that gets seen, recognized, and remembered.

A free workshop for founders who already have a business in motion — but feel like they're recreating momentum every Monday instead of building something that keeps working. Learn how brand strategy and Pinterest-driven discovery work together to create visibility that compounds.

Date
Thursday, June 11
Time
9am PST / 12pm EST
Format
Live + replay
Cost
Free
Reserve your seat

You're not short on content. You're short on a system.

You have a website. A logo. A content calendar. You post consistently. And still — every new launch feels like starting from zero, every quiet week feels like proof that something's broken, and your visibility lives or dies by whichever platform's algorithm woke up on the right side of the bed. There's a reason for that — and it isn't you.

Four shifts that turn posting into a system.

01.

Why your brand foundation determines whether visibility compounds

The strategic layer that makes everything downstream — content, SEO, Pinterest, partnerships — actually stick to a recognizable identity.

02.

How search-driven platforms work differently than social feeds

Why a single piece of well-positioned content on Pinterest can outwork a month of Instagram posts — and what that means for how you spend creative time.

03.

The visibility stack: how brand and discovery reinforce each other

A practical framework for connecting strategy, content, and discoverability so the right people keep finding you long after the post goes live.

04.

What to stop doing — and where to put that time instead

Honest takes on the social-first playbook most founders are running, and the shifts that move you from chasing reach to building recognition.

Built for founders who've already built something.

This isn't a beginner workshop. It's for people who have a business, brand, or offer in motion — and are ready to stop renting attention and start building it.

Service providers & consultants

You're booked through referrals and want a pipeline that runs without you posting daily.

Creatives & studio owners

Your work is strong but your visibility is uneven — and dependent on whichever platform you favor that month.

Educators & course creators

You're tired of launches as the only growth engine. You want compounding discovery between launches.

Growth-stage founders

You have a brand, but you need it to do more strategic work as you scale into bigger rooms.

Wedding & lifestyle pros

Your audience is searching for what you offer — you need to be found before the inquiry, not after.

Anyone who's tired of

"Just post more" being the answer to every visibility question. There is a better one.

Two disciplines, one workshop.

Brand strategy and Pinterest-driven visibility are usually taught in separate rooms. We're putting them in the same one — because that's how they actually work in your business.

Miriam Alvarez, Founder of Found Brands Brand Strategy
Miriam Alvarez
Founder & Director, Found Brands

Miriam helps entrepreneurs find clarity, direction, and purpose for their brands. She started in marketing and PR agencies in Los Angeles at 15, founded Porta Creative in 2014, and Found Brands in 2022 — building branding for founders across Mexico and the U.S.

  • 100+ brands built across Found Brands & Porta Creative
  • 1,200+ clients served over the years
  • Graphic design degree, 2010 — freelance since 2011
  • University mentor and speaker on branding, marketing & project management
Dana Bahr, Pinterest-led Visibility Strategist and founder of Dana's Desk Pinterest Visibility
Dana Bahr
Founder, Dana's Desk — Pinterest-led Visibility Strategist

Dana helps founders, wedding professionals, and creative business owners build long-term visibility systems that drive sustainable growth — through strategic Pinterest marketing, content positioning, and search-driven discovery.

  • Pinterest-led visibility strategist
  • Host of The Unapologetic Pinner podcast
  • Focus on organic, search-driven growth
  • Works with creative & service-based founders

Strategy without discovery stays invisible. Discovery without strategy stays forgettable.

— The foundation

Brand strategy

The work Miriam does: clarity on positioning, voice, identity, and the strategic foundation that makes a brand recognizable in the first place. Without this, more visibility just means more confused first impressions.

— The engine

Pinterest-driven discovery

The work Dana does: building a search-led visibility system that keeps working long after publishing. Pinterest behaves like a search engine, not a social feed — which means well-positioned content compounds over months and years.

Reserve your place. It's free.

Live attendees get the workshop, the Q&A, and the replay. Spots are limited so we can keep the room useful.

Limited live seats

Register on Zoom.

Click below to grab your seat. You'll get the live workshop link, a calendar invite, and the replay sent straight to your inbox.

Register on Zoom

Free to attend · Live + replay · 60 minutes including Q&A

Before you register.

Will there be a replay?
Yes. Everyone who registers receives the replay link, regardless of whether you attend live. We do recommend attending live for the Q&A.
Is this a sales pitch in disguise?
No. It's a working workshop. We'll mention how we work with clients toward the end, but the core 45–60 minutes are teaching — frameworks, examples, and a Q&A.
I don't use Pinterest. Is this still for me?
Yes — and especially yes. The Pinterest portion is about a category of visibility (search-driven, compounding) rather than the platform itself. The principles apply to SEO, YouTube, and any search-led discovery channel. You'll leave with a clearer picture of whether Pinterest specifically fits your business.
I already have a brand identity. Is this too foundational?
No. This workshop is specifically built for people who've already done the early brand work — and now want to connect it to long-term discoverability. We don't cover "how to design a logo." We cover how to make the brand you already have do more strategic work.
Who exactly is this not for?
People looking for quick-win tactics, viral hacks, or "10 Pinterest tips" listicles. This workshop is for founders who are willing to think systemically about how their brand and their discoverability work together over time.